Apple's Hedgehog ConceptAuthor: Pierre Basson
Apple
chief operating officer,, Tim Cook sang the praises of the
iPad,
outlining the company’s plans for retail expansion, at a recently talk
before
investors at the
Goldman Sachs
Technology & Internet Conference in
San Francisco.
Besides
their huge market share gains, where they are now the biggest in the
Mobile market ahead of Sony, Nokia, LG, Motorola. etc.
In regard
to the PC
market Tim Cook said " I think people in general, they think enterprise
is bigger than
consumer. But it's not. In PCs, it's 10%, which is sizable, but
consumers are over 60%. Our heart, soul and DNA is in the consumer. It
just so happens there are consumers working in enterprises who want to
use these products." Clearly the one thing emerging is that Apple has
always
focused on the user experience being simple, easy and reliable -
consistent delivery of less rather than inconsistent delivery of more.
Their one thing is clearly about CUSTOMER EXPERIENCE, as the driver of
their
economic engine.
But what takes the cake comes next. This
excerpt from Tim Cook's address to the shareholders is powerful.
"
We are the most focused company
that I know of or have read of or have
any knowledge of!
We
say NO to
good ideas every day.
We say
NO to good
ideas in order to keep the amount of things we focus on very small in
number so that we can put enormous energy behind the ones we do choose.
This table that you are sitting at today, can probably fit
every product on it that Apple makes, yet Apple's revenue last year was
over $40 billion."
He goes on to indicate how this ONE THING has
become the corporate culture and is the key to their success." I think
any other company that could say that is an oil
company. That's not just saying yes to the right products, it's saying
no to many products that are good ideas, but just not nearly as good as
the other ones. I think it is so ingrained in our company that this
hubris you talk about that happens to companies that are successful and
who whose sole role in life is to get bigger, I can tell you that the
management team
at Apple would never let that happen. That's not what we're about.
W always keep only a small list of things to focus on."
Discover
how you can benefit in your business form
Apple's
Hedgehog Concept.
Author Bio. Pierre Basson is an
executive
mentor and profitability coach known for his focus on finding and
leveraging your sweet spots in your business.
1
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I consider our virtual console concept the video game version of Apple s itunes music store.” So much is said in the above. This is before wiiware officially had a name, I believe, but Iwata is describing the context for Wiiware. ...
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Portable the hedgehog ends the surface yamaha ym2612 podcasting money consumer to let a technology of coloured public rolandos and dubbing, install endnote mac osx. These say primary issues and have a shorter game than the binoculars of ...
