Discovering Your Business Sweet Spot

USP Defined

 
A Unique Selling Proposition (USP) defines your competitive advantage Your must identify what makes you clearly different from your competitors and emphasize these advantages in your USP marketing.

Creating a USP

The basis for developing your strong USP is your customer value proposition.

Have you created a new product or service? Ask yourself why? What customer value have you created? Does it actually offer something radically new to the market, or to fulfill deep needs customers were voicing? Make a list of all key special features and unique benefits you bring to your customers. Get real customer feedback. Ask your customers what they like best about your product, your services, or your company. Compare your offer to what your competitors are offering. Brainstorm with your sales and marketing teams to generate a set of ideas that will give you the basis for writing a strong, specific and differentiated USP. A mark of an effective USP is that it declares something your competitors would like to offer, but can't offer or are too afraid to offer.

Communicating Specific Benefits to the Customer

As many products are almost identical in their main benefits, you must identify the main advantage your product offers over the competition. In order to make your advertising message attractive, you must find an important benefit unique to your product or service in one of three ways.

1. A Specific Product feature. This USP may be based on product features associated with the product, ranging from what it does to the quality of your support services.
2. Emotion. The USP may be based of an emotional appeal, such as love, scarcity, humor, or fear.
3. Association. The USP may be linked by association with a well-known personality or event.

Humorous Advertising Slogans

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Eat 25 hamburgers and get 26th FREE!

How To Create Amazingly Seductive Offers

An irresistible offer is an "invitation" that is so compelling, so powerful, and so obviously attractive that no one in his/her mind could possibly refuse it.

The million-dollar question is: how can you make your offers amazingly seductive?